MEET MADDA
Founder and Driving Heart behind Casa Madda.
With over a decade of experience in marketing and communications, Maddalena Alecce has emerged as a true force—building, scaling, and branding products and services while crafting strategic roadmaps across industries. What began as a career as a published non-fiction author evolved into a marketing leadership journey, spanning roles as a strategist, sales enabler, and people-first leader across Fortune 500 companies and high-growth startups.
Throughout her career, Maddalena has worn many hats—brand storyteller, operations expert, team coach, and trusted partner to global brands in lifestyle, fashion, real estate, and hospitality. Across every role, one truth has held firm: every brand needs a compelling narrative, a strategy that delivers, and a plan that strikes the right balance between bold ambition and practical execution. While these principles may sound simple, achieving that synthesis is an art of sophisticated refinement.
The art of Casa Madda is precisely this: bridging the gap between vision and reality so brands grow with clarity, intention, and lasting impact.
At Casa Madda, Maddalena leads client marketing efforts alongside a trusted network of expert collaborators and partners—supporting a diverse portfolio of discerning clients across the real estate, lifestyle, and hospitality sectors. With a refined ability to translate vision into strategy and execution, she continues to guide both emerging and established brands through moments of growth, clarity, and transformation—driving high-impact marketing and sales initiatives that ensure each brand not only resonates, but endures.
OUR PHILOSOPHY
The name Casa Madda—meaning “Home of Madda”—draws inspiration from the core values that shape every client engagement. It reflects the relaxed ease of a conversation in a friend’s living room, where open dialogue and genuine connection set the foundation for meaningful partnership. In this collaborative environment, we take the time to understand your brand’s unique needs, build trust, and craft tailored marketing solutions that lead to measurable results.
STRONG BRANDS AREN’T BORN. THEY’RE BUILT—
ON A COMPELLING NARRATIVE, A MARKETING STRATEGY THAT DELIVERS AND EXECUTION THAT BRINGS VISION TO LIFE.
At Casa Madda, we help you shape what’s next—turning your intention into traction, and your vision into lasting growth.
GET IN TOUCH
Tell us more about your brand and marketing needs, and we’ll be in touch to explore how we can bring your vision to life.